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Have you seen this?

June 13, 2011

The summer time lends itself to plenty of opportunities to enjoy a case of beer with a group of friends. So the next time you purchase a case of Harpoon, be on the lookout for something a little different.

Because this summer, we are celebrating our 25th anniversary in style.

We wanted to let you in on the fun, by randomly replacing our traditional bottle caps with ones that will help us commemorate this landmark. You might find a couple in your case! Here is what to look out for – instead of having a red “H” on the top; the cap will have a red “25”.

Have you found one of these yet?

They are randomly placed on bottles, so you never know where they will pop up!

This is one of the many things that we are doing this year to celebrate our quarter-of-a-century landmark.  We threw a party for over 6,000 of our closest friends at our HarpoonFest, brewed a delicious 37th installment of our 100 Barrel Series, Rich & Dan’s Rye IPA, and even launched a new website to commemorate the past 25 years.

Check out Harpoon25.com for tons of great stories and photos – and share your own! We would love to see pictures of your favorite Harpoon moments…perhaps even one of you and your friends finding some of our limited release caps!

Cheers to a great summer and 25 years!

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3 Comments leave one →
  1. DJ Di Lens permalink
    August 3, 2011 8:43 PM

    Awesome beer , we have been to Windsor and enjoyed it immensely . Thought the 25 cap might land us a case of your finest beer. Thanks for a great selection of beers , CHEERS !!!!

  2. Steve Hamilton permalink
    August 13, 2011 3:03 PM

    I’ve actually never seen a case of Harpoon only 12 packs, but have seen plenty of the 25 bottle caps in those 12 packs.

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  1. 2011: A Year in Review! « Love Beer. Love Life. Harpoon.

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